Safety value proposition

We transform organisational safety and wellbeing into core business strategy.

In today’s high-stakes environment, safety and wellness transcend traditional boundaries, becoming pivotal to an organisation’s identity. The Safety Value Proposition (SVP) integrates these principles into the very fabric of your organisation, ensuring safety and wellbeing are as paramount as your Employee and Customer Value Propositions.

How this helps you:

  • Elevates safety and wellbeing to a core organisational pillar, ensuring it’s integrated in every system, process, and program.

  • Positions your organisation as a leader in safety, crucial for attracting and retaining talent in high-risk industries.

  • Ensures a uniform safety standard and experience across regions and departments, while providing the flexibility to tailor practices and protocols to specific contexts and needs.

Elevating safety and wellbeing within your organisation.

Together, these aligned propositions create a holistic and compelling platform that ensures safety and wellbeing are as integral to your organsiation’s success as any other business strategy. 

SVP

The unique value to employees and external stakeholders, to drive self-sustaining health and safety behaviours and actions.

EVP

The unique value to employees, to drive attraction and retention of talent.

CVP

The unique value offered to customers, ensuring satisfaction and loyalty through the meeting and exceeding of expectations.

How it works

Our SVP framework integrates seamlessly with your organisation, enhancing safety at every level.

SVP Alignment

Aligning safety with your business’ purpose, values, and policies.

SVP Framework 

A robust structure offering proof points, safety experience principles, and an overarching safety promise or platform.

SVP Moments that matter 

Integration of the defined promise across critical safety and wellbeing moments such as onboarding, induction, and leadership development. 

SVP Toolkit 

Comprehensive resources including terminology, engagement frameworks, messaging matrices, visuals, and templates.

Getting Started

Everyday Massive follows a human-centred design process encompassing discover, define, develop, and deliver phases. This process is particularly effective for implementing a Safety Value Proposition for several reasons.

  • The discover phase focuses on gaining deep insights into the needs, behaviours, and experiences of all stakeholders involved, including employees, customers, and partners. This empathy-driven approach ensures that the SVP addresses real safety concerns and aspirations, fostering a culture that values and prioritises safety and the experience of safety at every level.

  • In the define phase, the insights gathered are synthesised to articulate clear, actionable safety goals and objectives. This clarity helps in aligning the SVP with the organisation’s broader mission, vision, and values, ensuring that safety becomes an integral part of the organisational fabric.

  • The develop phase leverages the insights and goals defined earlier to ideate and create innovative safety solutions. By focusing on human-centered design principles, organisations can develop SVP initiatives that are not only effective but also tailored to the unique needs and contexts of different departments, roles, and regional operations.

  • The deliver phase emphasises the importance of testing, learning, and iterating based on feedback. This approach allows for the continuous refinement of safety programs, ensuring they remain relevant, effective, and aligned with changing needs and environments.

Join the forefront of safety innovation.

Contact us to elevate your organisation’s safety and wellbeing strategy today.